How important is it to hear God and His word? Listen, in Jesus own words, as he describes the wonderful benefits of successfully applying the word of God and the terrible cost awaiting those who don't:
"Therefore whoever hears these sayings of Mine, AND DOES THEM, I will liken him to a wise man who built his house on the rock: and the rain descended, the floods came, and the winds blew and beat on that house; and it did not fall, for it was founded on the rock. But everyone who hears these sayings of Mine, and DOES NOT DO THEM, will be like a foolish man who built his house on the sand: and the rain descended, the floods came, and the winds blew and beat on that house; and it fell. And great was its fall" (Matthew 7:24-27 emphasis is ours).
Jesus is telling us that there is a terrible cost to pay if we just read, listen and study his word and do not successfully apply it in our daily lives. He is holding us to a very clear standard: apply and do His word.
Of the Christians you know, how many do you believe are holding to Jesus' standard?